THE RECIPROCITY ADVANTAGE
A NEW WAY TO PARTNER FOR INNOVATION AND GROWTH
 

YOU SPENT A LOT OF TIME CRAFTING AND CLOSELY MONITORING YOUR BRAND, BUT GIVING CONTROL OVER TO YOUR AUDIENCE COULD BE THE BEST THING FOR IT.

BY KARL RONN

Imagine giving away your formula for success and your brand name in order to grow your business. TED did just that...

Apple Pay will succeed where Google Wallet failed because its business model is based on partnerships says Karl Ronn, Silicon Valley-based author of THE RECIPROCITY ADVANTAGE: A New Way to Partner for Innovation and Growth (Sept), a new book based on research from The...

Yahoo! should spend its Alibaba IPO cash on engaging sites like Pinterest or Yelp as opposed to buying traffic via an AOL acquisition.

http://www.thestreet.com/video/12936411/yahoo-should-seek-reciprocity-advantage-with-yelp-or-pinterest.html

"In Reciprocity Advantage Bob Johansen and Karl Ronn share some practical insights in how to make your business model more future proof, now and for generations to come simply by driving the power of true relationships to higher levels."

– PAUL POLMAN, CEO, Unilever

"In...

This recent article by Mark DeCambre on his Quartz blog highlights how General Elextric is moving to use their legitimate right-of-way in financing infrastructure andselling off areas wherer they do not have true right-of-way.  GE Finance is about business, not consume...

Pfizer announced a plan in late 2013 to partner with a small video game startup to work on early detection of Alzheimers.  Many of the biggest health issues we face are behavioral issues.  Gameful engagement is a potential solution to relearning behaviors.  Pfizer + Ga...

Bob Johansen talks with Marina Gorbis at the Institute for the Future about The Reciprocity Advantage.

Karl spoke at the 2103 Consumer Med Summit in Laguna Nigel.  The conference was about medicine in 2023 - ten years out - what will be required.  This is an eecerpt from his talk on how people, not consumers or patients, will need to be engaged.

There will be three...

Meeting with entrepreneurs to explain The Reciprocity Advantage